China’s Haier: Adopting e-Commerce in a Large-scale Manufacturing Enterprise

Miao Cui and Xin Li

Chapter 21 in Digital Enablement and Innovation in China:A Casebook, 2019, pp 151-157 from World Scientific Publishing Co. Pte. Ltd.

Abstract: e-commerce is essential for enterprises because it improves their understanding of customer needs and of products and services available in the market. Although in recent years an increasing number of manufacturing enterprises have engaged in e-commerce activities, successful examples have been few. In this chapter, we explore how Haier, the largest manufacturing enterprise in China, successfully adopted e-commerce after a series of complex changes.

Keywords: Digital Enablement; Digital Transformation; Innovation in China; Technological Disruption (search for similar items in EconPapers)
JEL-codes: O32 O33 (search for similar items in EconPapers)
Date: 2019
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