Understanding the Health Care Organization’s Competition

Gamini Gunawardane

Chapter 5 in Modern Health Care Marketing, 2020, pp 81-101 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Why Study Competition in the Health Care Industry?Competition in the Health Care IndustryMeasuring Competition for Health Care Management and MarketingPorter’s Five Forces Competition Analysis Applied to Health Care OrganizationsPorter’s New Thinking on Competitive Analysis as Applied to Health Care OrganizationsSources of Information for Market Research of Competition in Health CareReferencesSuggested Additional Readings

Keywords: Health Care; Health Care Services; Health Care Marketing; Services Marketing (search for similar items in EconPapers)
JEL-codes: I10 (search for similar items in EconPapers)
Date: 2020
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