Integrating Digital Technology into Modern Health Care Marketing

Gamini Gunawardane

Chapter 10 in Modern Health Care Marketing, 2020, pp 261-310 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:Digital Technology in Health CareImpact of Modern Digital Technology on Health Care MarketingImpact of Social Media on Health Care Industry and MarketingOnline Sources for Health Care MarketingDigital Health Care Marketing ToolsSocial Media Marketing in Health CareContent MarketingAdditional Implementation IssuesReferencesSuggested Additional Readings

Keywords: Health Care; Health Care Services; Health Care Marketing; Services Marketing (search for similar items in EconPapers)
JEL-codes: I10 (search for similar items in EconPapers)
Date: 2020
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