Marketing Health Care Globally

Gamini Gunawardane

Chapter 15 in Modern Health Care Marketing, 2020, pp 463-487 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:The Modern Global Health Care MarketOutbound Medical Travel Customer/Patient CharacteristicsMedical Tourism Destinations and Treatment SoughtSources of Information Used for Researching Outbound Medical TravelInbound Medical Travel MarketingInbound Medical Customer/Patient CharacteristicsGuidelines for Global Health Care MarketingReferencesSuggested Additional Readings

Keywords: Health Care; Health Care Services; Health Care Marketing; Services Marketing (search for similar items in EconPapers)
JEL-codes: I10 (search for similar items in EconPapers)
Date: 2020
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