Fulfilling the Impossible Dream: Breaking into a Targeted Niche Market

Martha de la Torre
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Martha de la Torre: http://www.elclasificado.com El Clasificado, 1125 Goodrich Blvd., Los Angeles, CA 90022, USA

Chapter 26 in Creating Entrepreneurs:Making Miracles Happen, 2009, pp 481-502 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following section are included:INTRODUCTIONThe Dream of Having an Impact — The Accidental EntrepreneurAgainst My Better Judgment!!!The VisionPREPARE FOR THE BIGGEST CHALLENGE OF YOUR LIFEThe StrugglesAchieving the DreamWHAT I HAVE LEARNEDBelieve in Yourself and in Your IdeaTrust and Good Work EthicsToot Your Own Horn!NetworkGive Back What You ReceivedShow Them Who You AreFollow-up, Stay in TouchWhen You Stop Learning, You Stop GrowingGain Employees' TrustESSENTIALS FOR SUCCESSDon't Put All Your Eggs in One BasketA FINAL THOUGHT

Keywords: Entrepreneurial Thinking; Social Entrepreneurs; Entrepreneurial Finance; Global Entrepreneurship (search for similar items in EconPapers)
Date: 2009
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