Change Prediction for Mass Customized Products: A Product Model View

René Keller, Claudia M. Eckert and P. John Clarkson
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René Keller: Department of Engineering, Cambridge University, United Kingdom
Claudia M. Eckert: Department of Engineering, Cambridge University, United Kingdom
P. John Clarkson: Department of Engineering, Cambridge University, United Kingdom

Chapter 20 in Handbook of Research in Mass Customization and Personalization:(In 2 Volumes), 2009, pp 376-399 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractIn the automotive industry, engine companies produce a highly complex product, with a need to satisfy stringent legislation emission targets while at the same time they are faced with a highly fragmented market of different customers demanding highly customized products. A main driver to be competitive in such a situation is to manage changes effectively. Change requests from new customer requirements even late in the process must be analyzed for potential costly knock-on effects to other, not necessarily connected components. This paper describes how the Change Prediction Method (CPM) can be applied for the assessment of knock-on change risks which supports companies in planning for changes before being implemented and allows for an improved planning towards mass customization.

Keywords: Mass Customization; Personalization; Engineer-to-Order; Open Innovation; User Co-Creation; Modularity; Platform Design; Customer Centricity (search for similar items in EconPapers)
Date: 2009
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