The State of the Art of Mass Customization Practices in Finnish Technology Industries: Results from a Multiple-Case Study

Marko Mäkipää, Lea Ahoniemi, Markus Mertanen, Matti Sievänen, Linnea Peltonen and Mikko Ruohonen
Additional contact information
Marko Mäkipää: Department of Computer Sciences, University of Tampere, Finland
Lea Ahoniemi: Department of Computer Sciences, University of Tampere, Finland
Markus Mertanen: Institute of Industrial Management at Tampere, University of Technology, Finland
Matti Sievänen: Institute of Industrial Management at Tampere, University of Technology, Finland
Linnea Peltonen: Department of Computer Sciences, University of Tampere, Finland
Mikko Ruohonen: Department of Computer Sciences, University of Tampere, Finland

Chapter 47 in Handbook of Research in Mass Customization and Personalization:(In 2 Volumes), 2009, pp 943-964 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe mass customization literature has increased a great deal in recent years and today covers a wide range of topics from customer interaction strategies to product development principles. However, the extant literature is biased; it seems to concentrate more on business-to-consumer commerce and theoretical research approaches. This paper seeks to tackle this research gap by presenting the results of a business-to-business multiple-case study conducted in 37 Finnish companies. According to the results, the concept of mass customization was not always identified by companies, but mass customization strategies and practices are widely used in Finnish technology industries. In the current state, the product qualities and production processes are in general managed well, but there are numerous challenges, especially in cross-functional cooperation, sales configurator deployment and the integration of different information systems. Derived from case interviews and insights gained, a comprehensive model of mass customization (McMountain) is suggested to assist companies to better succeed in their mass customization development projects.

Keywords: Mass Customization; Personalization; Engineer-to-Order; Open Innovation; User Co-Creation; Modularity; Platform Design; Customer Centricity (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789814280280_0047 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789814280280_0047 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789814280280_0047

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().