CREATING A WINNING CONCEPT

Marcos Fava Neves
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Marcos Fava Neves: University of Sao Paulo, Brazil

Chapter 26 in The Future of Food Business:The Facts, The Impacts and The Acts, 2011, pp 133-136 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractA more unstable global environment, lower margins, incredible access to new technologies, huge amounts of information coming from the digital world, higher risks, higher complexity and the emergence of new competitors and “copy-editors” (companies that copy immediately the product) bring a dynamic world of opportunities, challenging our management of companies…

Keywords: Food; Agribusiness; Sustainability; Food Chains; Strategic Planning; Innovation; Value Capture; Investments (search for similar items in EconPapers)
Date: 2011
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