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Marcos Fava Neves
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Marcos Fava Neves: University of Sao Paulo, Brazil

Chapter 27 in The Future of Food Business:The Facts, The Impacts and The Acts, 2011, pp 137-141 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractDo companies have contracts with consumers? First of all, contracts are relationships, and are either formal (written and signed) or informal, like oral contracts based on trust, which have a higher value in many societies than formal written agreements…

Keywords: Food; Agribusiness; Sustainability; Food Chains; Strategic Planning; Innovation; Value Capture; Investments (search for similar items in EconPapers)
Date: 2011
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