Twitter-Driven Record-Breaking Profit

Junpei Nakagawa

Chapter 30 in Corporate Strategy for Dramatic Productivity Surge, 2013, pp 171-175 from World Scientific Publishing Co. Pte. Ltd.

Abstract: AbstractThe following sections are included:Switching to a Strategy of Establishing Urban StoresStore-Specific Tweets on the Receipt of New Shipments of Goods in Short SupplyUsing Twitter to Announce Special Limited-Time Sales not Mentioned in FlyersNotesBibliography

Keywords: Strategic Planning; Productivity; Productivity Surge; Cost Performance; Japanese Companies (search for similar items in EconPapers)
Date: 2013
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