CECIL McBEE’s Product Development Model
Atsushi Tsujimoto
Chapter 45 in Corporate Strategy for Dramatic Productivity Surge, 2013, pp 265-269 from World Scientific Publishing Co. Pte. Ltd.
Abstract:
AbstractThe following sections are included:CECIL McBEE’s Remarkable Sales RevenueThe Act of Observation to Support Product Development and the Salesperson’s Act of ObservationThe Nesting Situation of the “Observational Acts”NotesBibliography
Keywords: Strategic Planning; Productivity; Productivity Surge; Cost Performance; Japanese Companies (search for similar items in EconPapers)
Date: 2013
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