Chapter Thirteen: Reports, Foundations, Projects and Networks

Benoit Vermander

Chapter 13 in Corporate Social Responsibility in China:A Vision, an Assessment and a Blueprint, 2014, pp 253-269 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This chapter deals with the strategic tools that companies commonly utilize for enhancing their corporate image: reports, foundations, pilot projects and participation in networks. The stress here is on what companies may learn through a thoughtful use of such tools, going beyond mere image building, so as to incorporate the humane and financial investment consented into an organization's overall corporate self-understanding and strategy.

Keywords: Corporate Social Responsibility; CSR; Sustainability; Cultural Diversity; Governance; China; Corporate Governance; Transversal Issues; Ethical Assessment; Conflict Management; Social Norms; Social Entrepreneurship (search for similar items in EconPapers)
Date: 2014
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