Stochastic Models of Buyer Behavior

Peter S. Fader, Bruce G. S. Hardie and Subrata Sen

Chapter 7 in The History of Marketing Science, 2014, pp 165-205 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionBirthDeathResurrection?AcknowledgmentsReferences

Keywords: Marketing; Marketing Science; Marketing Models; Quantitative Analysis; History of Marketing (search for similar items in EconPapers)
Date: 2014
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