The Goals of the Business Plan Process

Dan Galai, Lior Hillel and Daphna Wiener

Chapter 2 in How to Create a Successful Business Plan:For Entrepreneurs, Scientists, Managers and Students, 2016, pp 7-18 from World Scientific Publishing Co. Pte. Ltd.

Abstract: What is the primary objective of the business plan process? Entrepreneurs may often be under the impression that the business plan is basically a presentation tool for attracting outside investors and partners or developing marketing channels. As we stated in Chapter 1, these are certainly primary functions of a business plan, and a business plan will contribute tremendously to developing ties with investors, banks and business partners…

Keywords: Business Plan; Entrepreneurship; Budgeting; Financial Plan; Marketing Plan; Production Plan; R&D Plan; Business Strategy (search for similar items in EconPapers)
JEL-codes: L21 L23 L26 (search for similar items in EconPapers)
Date: 2016
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