COMPETING THROUGH SUPERIOR PRODUCT DESIGN

Hervé Mathe

Chapter 4 in Living Innovation:Competing in the 21st Century Access Economy, 2015, pp 69-98 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The purpose of innovation is to deliver enduring value which is frequently, but not always, expressed through the deployment of new technologies and the resolution of complex problems. If no significant improvement is brought about, in society in general or at the company level in particular, then it can be said that there has not been any innovation. According to Peter Drucker, innovation is considered one of the two key valuable functions of any business, together with marketing. Everything else, in his opinion, only serves to consume resources instead of creating value for the company. In his opinion, continuous and permanent innovation requires a willingness to consider change as an opportunity, and only per se. David Ricardo introduced the concepts of competitive and comparative advantage as prerequisites for financial exchanges, thus opening the path for a permanent effort to strengthen that advantage through innovation…

Keywords: Innovation; Imagination; Ecosystem; Service Innovation; Service Economy; Experience; Inspiring Environment; Product Design; Sustainability (search for similar items in EconPapers)
Date: 2015
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