Unlocking the Power of Data: Key Strategies for Success

Meri Rosich and Cat Rüst

Chapter 3 in Data Strategy and AI Value Creation:For Data Leaders by Data Leaders, 2025, pp 25-42 from World Scientific Publishing Co. Pte. Ltd.

Abstract: This chapter explores how data has emerged as a pivotal change agent, reshaping the contemporary business landscape. Far beyond a mere resource for exploitation like oil, data now actively enables and propels business transformation by expanding its capabilities to extract insights at an unprecedented scale. Further accelerating this data revolution, innovations like AI, IoT sensors, and advanced analytics amplify the business impact of data.New C-suite roles, like the Chief Data Officer, help enterprises navigate this complex data terrain by bridging strategic acumen with technical data literacy. Meanwhile, organizational structures must shift from rigid silos to fluid, collaborative data teams that can respond quickly to data-driven disruption.This chapter highlights how data can drive comprehensive change in leadership methods, team interactions, and alignment of business strategy with technology capabilities. In this context, deciding between isolated and collaborative data teams is a fundamental factor that shapes a successful data-driven transformation.In conclusion, leveraging the tremendous potential of data responsibly presents complex challenges around ethics and governance, which must be navigated for sustainable success.

Keywords: Data Strategy; Data Governance; Data Quality; Privacy Protection; Artificial Intelligence; Generative AI; Business Value; Innovation; Digital Transformation; Regulations (search for similar items in EconPapers)
JEL-codes: O3 O32 (search for similar items in EconPapers)
Date: 2025
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