A Case Study of Ant Finance’s Innovation Journey — From a Platform Economy Perspective

Herve Alexandre and Kok Lian Woo

Chapter 10 in Reviews and Advances in Fintech I, 2025, pp 127-143 from World Scientific Publishing Co. Pte. Ltd.

Abstract: During the spring of 2021, the Chinese government profoundly changed its relationship with large digital platforms; the government had decided to strengthen their supervision, fight against monopolies, and promote fair competition. Until then, technology giants such as Alibaba, Tencent, Baidu, and JD.Com dominated a fast-growing market, especially in China, where Fintech represented a very important part of the retail market among middle-class consumers. Various political and economic reasons can be provided for this choice. This paper showcases the economic power of the two-sided markets approach of these platforms today and describes the late but violent reaction of the Chinese government, worried about its economic and monetary sovereignty.

Keywords: Fintech; Blockchain; Decentralized Finance; DeFi; Decentralized Autonomous Organizations; DAOs; Green Finance; Cross-Chain Protocols; NFTs; Innovation (search for similar items in EconPapers)
JEL-codes: G23 G32 O32 (search for similar items in EconPapers)
Date: 2025
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