The Gamification Model of the Personnel Training System for Consumer Cooperation

Alexander N. Maloletko, Mikhail V. Vinichenko, Olga V. Kaurova, Irina V. Maslova and Nika L. Lagvilava

Chapter 57 in The Role of Entrepreneurship in Resolving Modern Global Economic Problems:A Systemic Review, 2026, pp 599-612 from World Scientific Publishing Co. Pte. Ltd.

Abstract: Gamification methods are actively employed in business organizations and government institutions, enhancing their operational efficiency. Numerous studies contribute to the exploration and implementation of the most advanced methodologies and best practices. However, it should be noted that comprehensive high-level research examining the gamification of all organizational activities, including those within higher education institutions, has not been conducted. The inherent potential for a synergistic effect from gamifying organizational activities to improve efficiency, coupled with the absence of such studies, has necessitated the initiation of research on this issue. This research explores the application of gamification methods in education. It analyzes the results of an empirical study conducted using a sociological survey that assessed the perceptions and expectations of employees in educational organizations, students, and employers regarding the gamification of workforce training for consumer cooperation. Through the systematization of the perceptions and expectations of educational organization employees, students, and employers regarding the use of various forms, technologies, and methods of gamification in workforce training for consumer cooperation, it is revealed that these methods enable more effective engagement of students in digital learning. To enhance the effectiveness of the educational process, it is necessary to improve the motivation of teachers and students, promote advanced gamification practices, and implement cutting-edge gaming technologies.

Keywords: Entrepreneurship; Contemporary Global Economic Problems; Socially-focused Economy; Digital Economy; Climate Economy; Innovative Entrepreneurship; Social Justice; Global Inequality; Realizing Human Potential; Quality of Life; Economic Globalization; Green Transition; Investment Transition; Developing Economies; Central Asian Economy (search for similar items in EconPapers)
JEL-codes: F63 L26 O10 O17 Q01 (search for similar items in EconPapers)
Date: 2026
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