The AI Revolution in New Product Development

Robert G. Cooper

Chapter 5 in Leveraging AI for Business Innovation, 2025, pp 85-120 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The following sections are included:IntroductionSpecific AI Applications in the NPD ProcessAI Adoption in New Product DevelopmentWhy Most AI Projects FailThe AI Wave Is Coming FastConclusionReferences

Keywords: AI Strategy Framework; AI Entrepreneurship; AI Implementation; Generative AI; Multi-Agent Systems; Artificial Intuition; Human-AI Symbiosis; Startups; Corporate Learning; Management Decision-Making; Business Performance; Innovation; Industry 5.0; Business Process Improvement (search for similar items in EconPapers)
JEL-codes: L21 M13 M15 O32 O33 (search for similar items in EconPapers)
Date: 2025
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