New Products and Product Life Cycle

Swee Hoon Ang

Chapter 10 in Principles of Marketing, 2026, pp 196-221 from World Scientific Publishing Co. Pte. Ltd.

Abstract: The previous chapters focused on managing existing products. This chapter is about new products and how to manage a product over its life cycle.New products are important not only to businesses but also to customers. To businesses, new products are a way to grow and expand. To customers, new products offer solutions to problems and provide variety in life…

Keywords: Marketing; Marketing Process; Product; Product Life Cycle; Marketing Strategy; Marketing Partnership; Marketing Analytics; Customer Insights; Churn; Buyer Behavior; Market Segmentation; Market Positioning; Sustainable Marketing; Global Marketing; Digital Marketing; Promotion; Price; Pricing; New Product; Branding; Services; Market Targeting; Business Buyer Behavior; Marketing Environment; Marketing in Asia; Business; Consumer; Social Cause Marketing; AI in Marketing; Marketing Principles; Marketing Practices; Grab; Gojek; Shein; Perfect Diary; Innisfree; BTS; Taylor Swift; Chagee; Pocari; Marketing Principles (search for similar items in EconPapers)
JEL-codes: L81 M10 M30 M31 M37 (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.worldscientific.com/doi/pdf/10.1142/9789819834433_0010 (application/pdf)
https://www.worldscientific.com/doi/abs/10.1142/9789819834433_0010 (text/html)
Ebook Access is available upon purchase.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:wsi:wschap:9789819834433_0010

Ordering information: This item can be ordered from

Access Statistics for this chapter

More chapters in World Scientific Book Chapters from World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().