DERIVED-IMPORTANCE PERFORMANCE ANALYSIS AS A TOOL TO IDENTIFY PRIORITIES FOR DESTINATION PRODUCT DEVELOPMENT

Josip Mikulic

Poslovna izvrsnost-Business Excellence, 2019, vol. 13, issue 1, 77-86

Abstract: Importance-performance analysis (IPA) is an analytical tool used to define priorities for improving product or service attributes. In this research note, IPA is applied to the context of a tourist destination in order to identify the most important development priorities. More specifically, the study applies derived-importance IPA to Mostar, one of the most popular destinations in Bosnia and Herzegovina, and shows how IPA can reveal critical areas of the tourist destination product.

Keywords: importance-performance analysis; IPA; development priorities; tourism destination (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hrcak.srce.hr/file/323011 (application/pdf)
None

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zag:busexc:v:13:y:2019:i:1:p:77-86

Access Statistics for this article

Poslovna izvrsnost-Business Excellence is currently edited by Tonći Lazibat

More articles in Poslovna izvrsnost-Business Excellence from University of Zagreb Faculty of Economics & Business Contact information at EDIRC.
Bibliographic data for series maintained by Dario Dunković ().