Cognitive Structure, Managers’ Shared Social Understanding: From Psychological and Sociological Concepts to Managerial Strategic Choices

Nikša Alfirević Jurica Pavičić Vladimir Gnjidić
Additional contact information
Nikša Alfirević Jurica Pavičić Vladimir Gnjidić: University of Split, Faculty of Economics, Split, Croatia University of Zagreb, Faculty of Economics and Business, Zagreb,Croatia

Zagreb International Review of Economics and Business, 2014, vol. 17, issue 2, 83-96

Abstract: In this paper, the cognitions of industry participants are explored, by analyzing the shared social understanding of the industry (‘mental models’, ‘industry recipes’) as a factor limiting the pursuit of innovative strategies. It is hypothesized that the managers’ interpretation of Porter’s fi ve industry forces, within a given industry, represent the ‘cognitive’ proxy for performance, since shared cognitions represent the (self) imposed performance limitations. The empirical research has been conducted in the Croatian food & beverage industry, where CEOs of mid-sized and large enterprises have been surveyed. Initial support for this hypothesis is provided, since the perceived industry impact (measured by the INDUSTRUCT construct) has been empirically linked to the managers’ strategic behavior pattern. In addition, the discriminant analysis demonstrated that it is possible to forecast the specifi c strategic behavior archetype by analyzing the cognition of the industry’s structure. Implications for both theory and managerial practice are discussed. JEL Classification: L22

Keywords: cognition; industry; structure; Croatia (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.efzg.unizg.hr/default.aspx?id=21851 (text/html)
Abstract only available on-line

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zag:zirebs:v:17:y:2014:i:2:p:83-96

Ordering information: This journal article can be ordered from
Zagreb International Review of Economics and Business, Faculty of Economics and Business, Trg J. F. Kennedy 6, 10000 Zagreb, Croatia.
http://www.efzg.hr/default.aspx?id=6045

Access Statistics for this article

Zagreb International Review of Economics and Business is currently edited by Soumitra Sharma

More articles in Zagreb International Review of Economics and Business from Faculty of Economics and Business, University of Zagreb Contact information at EDIRC.
Bibliographic data for series maintained by Jurica Šimurina ( this e-mail address is bad, please contact ).