SEMIOTIC FORAY INTO THE MOUNTAIN RURAL TOURISM

Vasile Avadanei (), Ioan Surdu () and Lidia Avadanei ()
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Vasile Avadanei: National Institute of Economic Research – National Center for Mountain Economics, Innovative Creative Incubation Center, Romanian Mountain Forum
Ioan Surdu: National Institute of Economic Research – National Center for Mountain Economics
Lidia Avadanei: National Institute for Economic Research – National Center for Mountain Economics, Creative Innovation Business Incubation Center, Romanian Mountain Forum Neamt Branch

THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES, 2017, vol. 26, issue 1, 28-41

Abstract: Rural mountain tourism development occurs on the bases of skyrocketing complexity: tenderers increase competition, increase consumer requirement, intensifie investment, increase professionalism, promotion is more aggressive and ingenious, etc. It becomes increasingly obvious that the cultural development equation of a mountainous areas occupy extensive and consistent elements waiting to be harnessed. Studies related to the creation of concepts and measurement and interpretation of their relevance and impact must generate new solutions and new forms of approach that includes all stakeholders. If we consider communication support between them, we find that the scope of the problem of rapidly expanding fields including cultural, commercial, educational, mobility, health, etc. Justification attribute “smart” associated to tourism area include necessarily its integration and framing into semiotic area. It is what we propose in this paper: to draw attention and to provoke a debate on rural mountain tourism semiotics for a more complete interpretation of verbal and nonverbal language used between stakeholders and decision makers.The topic opens new horizons that turns into new opportunities and new approaches to strategic and tactical considerations which will be finalized in cash and noncash balances in particular and overall balances

Keywords: semiotics; rural tourism; mountain tourism; communication in tourism; culture (search for similar items in EconPapers)
Date: 2017
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