Dynamics and Strategies of Spanish Wine Exports in a Globalised Market

Vicente Pinilla, Silvia Abella, Juan Ramón Ferrer and Raúl Serrano
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Silvia Abella: 2Department of Business Administration, Universidad de Zaragoza
Juan Ramón Ferrer: 3Department of Agricultural Economics, Statistics and Business Administration, Universidad Polite?cnica de Madrid
Raúl Serrano: 4Department of Business Administration, Universidad de Zaragoza and Instituto Agroalimentario de Aragón (IA2)

Documentos de Trabajo from Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza

Abstract: This article analyses the trajectory of Spanish wine exports, explaining, first, their historical background and then their dynamics in recent decades within a highly globalised market. Subsequently, it describes the macro factors that explain the high growth of these exports, such as the incorporation of technological innovations, access to the European Union, the expansion of the protected designation of origin and the reinforcement of their quality control and the fall in wine consumption in Spain. Finally, the business strategies that have largely fostered the export boom are analysed.

Keywords: Global Wine Markets; Spanish Wine Exports; Wine Firms; Wine Export Strategies (search for similar items in EconPapers)
JEL-codes: F14 N54 N74 Q17 (search for similar items in EconPapers)
Date: 2025-02
New Economics Papers: this item is included in nep-agr and nep-inv
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Persistent link: https://EconPapers.repec.org/RePEc:zar:wpaper:dt2025-02

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