Tackling the backlash: Dealing with internal and external criticism of D&I initiatives

Daniel Wolfgruber, Sabine Einwiller and Michelle Wloka

No 16, Communication Insights from Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig

Abstract: Even though genuine D&I management, which aims at fostering an inclusive work environment, can lead to economic benefits while promoting a fairer world, it is frequently subject to criticism. A research project consisted of two empirical studies led by Professor Sabine Einwiller and Daniel Wolfgruber at University of Vienna investigated why negative reactions towards D&I initiatives emerge, and what companies can do about them. You can find further information in the new edition of the Communication Insights.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:agukci:16

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