A KISS for central bank communication in times of high inflation
Mathias Hoffmann,
Emanuel Mönch,
Lora Pavlova and
Guido Schultefrankenfeld
No 12/2025, Discussion Papers from Deutsche Bundesbank
Abstract:
During the post-pandemic inflation surge, many central banks actively used communication about the inflation outlook as a policy tool to limit spillovers from realized to expected inflation. We present novel survey evidence showing that the ECB's guidance about the projected inflation path substantially lowers households' inflation expectations in times of unusually high inflation. A reassuring, positively framed non-quantitative communication style has the largest treatment effects on short-term expected inflation. Providing simple visualizations of the ECB's projected inflation path also significantly lowered inflation ex- pectations across horizons. We document substantial heterogeneity of these effects along key socio-demographic characteristics. Our findings suggest that, regarding their communication, central banks should 'keep it sophisticatedly simple (KISS)'.
Keywords: Inflation projections; Central Bank Communication; Inflation Expectations; Randomized Control Trial; Survey Data (search for similar items in EconPapers)
JEL-codes: E31 E32 E52 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:bubdps:319626
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