Innovation Strategy and SME Survival: The Role of Organizational Adaptability

Karikari Amoa-Gyarteng and Oyin-Emi Eserifa

EconStor Conference Papers from ZBW - Leibniz Information Centre for Economics

Abstract: This study aims to concisely examine the impact of innovation strategy on the survival of small and medium enterprises (SMEs), focusing on the mediating role of organizational adaptability. Employing an explanatory research design, data were collected through structured questionnaires from SME owners and managers in Kumasi Metro, Ghana. Regression analysis reveals that innovation strategy is significantly related to organizational adaptability, which in turn positively influences SME survival. Therefore, organizational adaptability's mediating role is established, indicating its essential function in SME survival.

Keywords: Innovation strategy; organizational adaptability; SME survival; diffusion of innovation theory; competitive advantage (search for similar items in EconPapers)
Date: 2024
New Economics Papers: this item is included in nep-cse and nep-sbm
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:esconf:298864

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