Impact of Diversity and Inclusion Initiatives on Employee Retention: A case Study

Adenike Olufunmilayo Odunsi and Olayinka Comfort Ajani

EconStor Research Reports from ZBW - Leibniz Information Centre for Economics

Abstract: This study examined the effect of diversity and inclusion (D&I) initiatives on employee retention in British American Tobacco (BAT) Nigeria. The research was motivated by increasing concerns over workplace inequality and the growing need for inclusive practices as a retention strategy in Nigerian organizations. A quantitative survey design was employed, and data were collected from 248 employees using a structured questionnaire. Descriptive statistics were used to analyze perception-based responses, while a Chi-square test of independence was conducted to determine the relationship between D&I initiatives and retention. The findings revealed that a majority of employees positively perceived BAT’s diversity practices in the areas of gender equality, equal opportunity, policy communication, and management enforcement. Furthermore, 82.3% of respondents agreed that inclusivity policies enhanced their commitment to the organization. The Chi-square result (χ² = 18.62; p

Keywords: Diversity; Inclusion Initiatives; Employee Retention; British American Tobacco (search for similar items in EconPapers)
Date: 2026
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