Gebrauchstauglichkeit digitaler Lesemedien

Veronika Geis

No 02/2014, Erlangen Contributions to Media Management and Media Economics from Friedrich-Alexander University of Erlangen-Nuremberg (FAU), Institute for the Study of the Book, Professorship of E-Publishing and Digital Markets

Abstract: Applications on smart phones and tablets are in daily use by almost everybody. But how can developers guarantee an intuitive usage? What considerations are necessary to make the application user friendly? Which original new ideas need to be incorporated during the development of the Apps? This paper sketches the qualitative empirical research method of Usability test-ing, and applies it. It is engaged with DIN standards, laws and guidelines con-cerned with the theme »Usability in Mobile Internet«. Using a scheme based on these basic principles, three epaper Apps running on a third generation ipad were compared for their usability. The main focus of attention is the navigation: which of the tested concepts do offer the simplest logical and most intuitive solution for the end user? The three Apps chosen (›Nürnberger Nachrichten‹, ›Süddeutsche Zeitung‹ & ›Spiegel‹) were thereupon tested for their strengths and weaknesses. Finally, the results were used to make recommendations how the usability of epaper Apps could be improved.

Keywords: App; Digitale Lesemedien; Gebrauchstauglichkeit; Publishing Industry; Usability (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:fauebm:022014

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