The Effect of Price Changes in Luxury Goods

Vanessa Theiss and Laura Noll

Marketing Review St.Gallen, 2022, vol. 39, issue 1, 24-31

Abstract: During the COVID-19 crisis, luxury brands responded differently to sales shortfalls: some raised prices while others offered discounts. As research on the effect of price changes in luxury is scarce, a qualitative study was conducted to understand luxury consumers' responses to price changes, provide managerial implications, and extend existing literature.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:276173

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