Success factors for mobility innovations in European model regions

Tamara Wisser and Philipp Scharfenberger

Marketing Review St.Gallen, 2025, vol. 42, issue 1, 54-63

Abstract: Mobility innovations such as mobility-as-a-service and autonomous driving are being piloted in model regions across Europe. However, few of the mobility innovations that are initiated are able to gain acceptance and scale, delaying the shift towards more sustainable and inclusive mobility. This study explores the success factors for implementing innovations in European model regions.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/333879/1/MRSG_2025_1_54_63.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:hsgmrs:333879

Access Statistics for this article

Marketing Review St.Gallen is currently edited by Sven Reinecke, Thomas Bieger, Johanna Gollnhofer, Dennis Herhausen, Andreas Herrmann, Christian Hildebrand, Thomas Rudolph, Christian Schmitz, Marcus Schögel, Torsten Tomczak, Dirk Zupancic, Christian Belz, Heinz Weinhold-Stünzi

More articles in Marketing Review St.Gallen from Universität St.Gallen, Institut für Marketing und Customer Insight
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().