A comment on "A 2 million-person, campaign-wide field experiment shows how digital advertising affects voter turnout"

Dominique Geissler, Abdurahman Maarouf, Dominik Bär, Nicolas Pröllochs and Stefan Feuerriegel

No 237, I4R Discussion Paper Series from The Institute for Replication (I4R)

Abstract: Aggarwal et al. (2023) analyze the effects of an 8-month-long advertising program on voter turnout in the 2020 US presidential election. Therein, 2 million voters were exposed to pro-Biden and anti-Trump advertisements on social media in five battleground states. The study finds no average treatment effect on voter turnout but differential effects when modeling by Trump support: Biden supporters are 0.4 percentage points more likely to vote while Trump supporters are 0.3 percentage points less likely to vote (t = −2.09 with p-value

Date: 2025
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