Algorithmic governance and the need for consumer empowerment in data-driven markets

Stefan Larsson

Internet Policy Review: Journal on Internet Regulation, 2018, vol. 7, issue 2, 1-13

Abstract: The present article argues that the fact that personal data holds great value, in combination with a lack of transparency in its commercial use, leads to a need for consumer policy that strengthens consumer protection. The widespread practice of user agreements and consent-based regulation of personal data collection is not satisfactory for balancing these information-asymmetric markets. The lack of transparency deriving from the complex and massive datafication of consumers – where consumers are profiled, data is brokered and the algorithmically automated decision-making is opaque – speaks to the need for improved supervision at a more structural level above and beyond the individual consumer's choices, preferably by more active consumer protection authorities.

Keywords: Automated decision-making; Consumer profiling; Consumer protection; Informed Consent; Transparency (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:zbw:iprjir:214056

DOI: 10.14763/2018.2.791

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