Product differentiation in video games: A closer look at Fortnite's success

K.-H. Moritz, T. Schöber and G. Stadtmann

Research Journal for Applied Management (RJAM), 2020, vol. 1, issue 2, 43-57

Abstract: Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games', the company has to optimize the in-game-shop to generate revenues. Product differentiation is one possibility to optimize the profitability of the game. In this paper, we use a mi-croeconomic approach in order to highlight the implications of product differentiation for the profit maximization problem.

Keywords: Fortnite; gaming; Freemium; product differentiation; market segmentation (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/324712/1/RJAM-1-2020-H2-043.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:ismrja:324712

Access Statistics for this article

Research Journal for Applied Management (RJAM) is currently edited by Ingo Böckenholt

More articles in Research Journal for Applied Management (RJAM) from International School of Management (ISM), Dortmund Contact information at EDIRC.
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().