Absolventen 2015 unter die Lupe genommen: Ziele, Wertvorstellungen und Karriereorientierung der Generation Y

Ingo Böckenholt, Julia Frohne, Julia Eikenbusch and Theresa Belch

ISM Research Journal, 2015, vol. 2, issue 1, 57-79

Abstract: The present study examines working and recreation values, career motives as well as expecta-tions of tasks and prospective employers of university graduates 2015 which are part of the Generation Y. As a main result, the reconciliation of friends, family and work is gaining great importance, whereby only 20 percent of the graduates are characterized by a classical career orientation. On the basis of the surveyed data four types of graduates could be clearly positioned: The ambi-tious (38 %), the experience-oriented (29 %), the career-oriented (20 %) and the orientation-seekers (13 %). These four types distinguish from each other with respect to their objectives and expectations of the perfect employer. For the ambitious (38 %) and the career-oriented (20 %) success and career are of particular relevance. Both types are characterized by a distinctive achievement motivation and are suitable for leading positions. Indeed, the experience-oriented (29 %) and the orientation-seekers (13 %) do not strive for leading positions and set a high value on family and friends. Furthermore, this study reveals substantial gender effects for the career-oriented and experi-ence-oriented. While the majority of the experience-oriented was female, the majority of the career-oriented was male. Analogous to the ambitious, the orientation-seekers exhibit a nearly equal gender distribution, whereby women tend to be more uncertain about their future plan-ning. Deriving from this survey, implications for recruiting, organizational culture leadership and compensation can be made. These results help companies to understand the attitude of the new employees which are currently entering the labor market.

Date: 2015
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