Exploring Digital Nudges in Green Purchase Intentions: The Influence of Green Claims and Social Norms

Ornicha Boonpanya

24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies from International Telecommunications Society (ITS)

Abstract: With the advancement of information and communications technology (ICT), we are exposed to environmental knowledge from various sources and can witness the impacts of environmental crises in real time. Consequently, the rise of global environmental concerns has led to campaigns and initiatives from both the public and private sectors to address these issues. The question remains: Why are sustainable ways of living still far from being achieved, despite industries' efforts to transition to greener pathways and public sector attempts to promote policies that encourage behavioral changes? While environmental awareness is linked to behavior, translating this knowledge into consistent action at the individual level remains an ongoing challenge. Apart from systematic obstacles such as the lack of supportive infrastructure and economic factors, irrational behaviors and ingrained habits often deter individuals from making sustaible choices. Digital nudging harnesses the power of technology to counteract these barriers by influencing more sustainable decisions with various strategies. Therefore, this study aims to investigate how digital nudges with informational provisions influence green purchase intentions.

Keywords: Digital nudges; Green claims; Social norms; Green purchase intentions; Greenwashing (search for similar items in EconPapers)
Date: 2024
New Economics Papers: this item is included in nep-ene, nep-env and nep-ict
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/302500/1/ITS-Seoul-2024-paper-085.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:itsb24:302500

Access Statistics for this paper

More papers in 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies from International Telecommunications Society (ITS)
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().