Pro-environmental behavior and environmentalist movements: Evidence from the identification with Fridays for Future

Daniela Flörchinger, Manuel Frondel, Stephan Sommer and Mark Andreas Andor

No 1077, Ruhr Economic Papers from RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen

Abstract: Using identification with the environmentalist movement Fridays for Future, this paper empirically tests the effect of a novel type of prime on pro-environmental behavior: the reminder of their previously stated attitude towards Fridays for Future. On the basis of a large-scale survey experiment including the incentivized choice between a voucher for a flight or a train ride, we find evidence that respondents who receive such an identity prime are more likely to behave in line with the movement's moral principles in that they take the train. Our results suggest that pro-environmental behavior may be enhanced by reminding individuals of their attitude towards environmental matters.

Keywords: Pro-social behavior; priming; cognitive dissonance (search for similar items in EconPapers)
JEL-codes: D81 D91 (search for similar items in EconPapers)
Date: 2024
New Economics Papers: this item is included in nep-env, nep-exp, nep-mac and nep-nud
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:rwirep:295230

DOI: 10.4419/96973250

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