Long-run effects of behavioral interventions: Experimental evidence on meat consumption

Jana Eßer, Daniela Flörchinger, Manuel Frondel and Stephan Sommer

No 1180, Ruhr Economic Papers from RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen

Abstract: Habits pose a potentially strong barrier to reducing meat consumption. Drawing on data from a framed field experiment over 14 months, we address the challenge of changing meat consumption habits and examine whether repeated informational and supportive newsletter interventions reduce self-reported meat consumption. While on average we find no evidence for a reduction in meat intake in response to the interventions, individuals with favorable pre-conditions, such as those with a low baseline consumption, moderately decrease their meat consumption. In addition, the interventions were effective in changing meat consumption among female but not male respondents. A back-of-the-envelope calculation indicates that the scope for reducing nutrition-related carbon emissions through newsletters is small.

Keywords: Framed field experiment; meat consumption; climate change mitigation (search for similar items in EconPapers)
JEL-codes: D12 D91 Q18 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:rwirep:333894

DOI: 10.4419/96973365

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