The causal effect of religious and environmental identity on green preferences: A combined priming and stated choice experiment

Daniel Engler, Elke D. Groh and Andreas Ziegler

VfS Annual Conference 2019 (Leipzig): 30 Years after the Fall of the Berlin Wall - Democracy and Market Economy from Verein für Socialpolitik / German Economic Association

Abstract: Using a stated choice experiment, we find that a prime that makes environmental identity salient makes people behave greener, whereas it does not if it makes religious identity salient. Further-more, we discover non-linear priming effects for environmental identity, which means that rais-ing the salience of highly environmentally oriented respondents or respondents without envi-ronmental identity does not change behavior while it does for respondents with a medium level strength of identity. Methodologically, our study combines for the first time a priming experi-ment with a stated choice (SC) experiment and uses a respondent specific status quo alternative in the empirical analysis with mixed logit models.

Keywords: Climate change; religious and environmental identity; green electricity; renewable energy; priming; stated choice experiment; mixed logit models (search for similar items in EconPapers)
JEL-codes: A13 C25 Q42 Q54 Z12 (search for similar items in EconPapers)
Date: 2019
New Economics Papers: this item is included in nep-dcm and nep-env
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:zbw:vfsc19:203610

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