USING WEB ANALYTICS TO MEASURE DIGITAL MARKETING CAMPAIGN PERFORMANCE

Hilda () and Girang Permata Gusti
Additional contact information
Hilda: Universitas Tanjungpura, Pontianak, Indonesia
Girang Permata Gusti: Universitas Tanjungpura, Pontianak, Indonesia

Information Management and Computer Science (IMCS), 2023, vol. 6, issue 1, 25-27

Abstract: This research aims to investigate the use of web analytics as a tool for measuring the performance of digital marketing campaigns. In the context of the digital era, web analytics has become an important instrument for businesses in understanding and improving the effectiveness of their marketing campaigns. Quantitative descriptive methods are used using secondary data related to digital marketing campaigns. The analysis was carried out by applying a statistical model to measure the level of connection between the use of web analytics and campaign performance. The research results show that the use of web analytics can provide valuable insights into the performance of digital marketing campaigns and provide reliable information for future marketing decisions.

Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.theimcs.org/archives2023/issue1/1imcs2023-25-27.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zib:zbimcs:v:6:y:2023:i:1:p:25-27

DOI: 10.26480/imcs.01.2023.25.27

Access Statistics for this article

Information Management and Computer Science (IMCS) is currently edited by Professor, Dr. Michael E. Auer

More articles in Information Management and Computer Science (IMCS) from Zibeline International Publishing
Bibliographic data for series maintained by Zibeline International Publishing ( this e-mail address is bad, please contact ).