FACING SECURITY CHALLENGES IN DIGITAL MARKETING AND HOW TO OVERCOME THEM

Hilda () and Girang Permata Gusti
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Hilda: Universitas Tanjungpura, Pontianak, Indonesia
Girang Permata Gusti: Universitas Tanjungpura, Pontianak, Indonesia

Malaysian E Commerce Journal (MECJ), 2023, vol. 7, issue 1, 46-49

Abstract: Digital marketing has become a critical component of modern business strategy, but it has also raised new challenges regarding cybersecurity. This research aims to investigate security challenges in digital marketing and the efforts made to overcome them. The research method used is a quantitative descriptive approach with secondary data collection. Data collected includes industry reports, articles, and previous studies related to cybersecurity in digital marketing. This data is analyzed to identify patterns and trends related to security threats and the strategies used by companies to deal with them. The research results show that digital marketing is faced with various security risks, such as data leaks, cyber-attacks, and fraud. Efforts to overcome these challenges include the use of advanced security technology, employee training on security awareness, and collaboration with third parties who are experts in the field of cybersecurity. This research provides an in-depth understanding of security in digital marketing and provides recommendations for companies to improve their security systems.

Keywords: Digital Marketing; Cybersecurity; Security Challenges; Secondary Data Collection; Quantitative Descriptive (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:zib:zbmecj:v:7:y:2023:i:1:p:46-49

DOI: 10.26480/mecj.01.2023.46.49

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