EMERGING TECHNOLOGIES IN PUBLIC HEALTH CAMPAIGNS: ARTIFICIAL INTELLIGENCE AND BIG DATA

Oluwatoyin Ayo-Farai (), Yvonne Oshevwe Okoro, Chinedu Paschal Maduka, Chiamaka Chinaemelum Okongwu and Olamide Tolulope Sodamade
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Oluwatoyin Ayo-Farai: Jiann-Ping Hsu College of Public Health, Georgia Southern University
Yvonne Oshevwe Okoro: Texas Tech University, USA
Chinedu Paschal Maduka: Institute of Human Virology, Nigeria
Chiamaka Chinaemelum Okongwu: Department Of Community Health and Primary Health Care, University of Lagos
Olamide Tolulope Sodamade: Africa Voices HQ, Nigeria

Acta Informatica Malaysia (AIM), 2024, vol. 8, issue 1, 05-10

Abstract: This research explores the integration of Artificial Intelligence (AI) and Big Data into public health campaigns, envisioning a future where precision, personalization, and proactive interventions redefine healthcare. Analyzing the transformative potential and challenges, the study examines AI’s role in disease surveillance, diagnostics, and predictive modeling, alongside Big Data’s contributions to personalized interventions and comprehensive health understanding. Ethical considerations, the digital divide, and regulatory frameworks are central challenges, necessitating a delicate balance between innovation and responsibility. The conclusion foresees a healthcare landscape where AI and Big Data enhance the effectiveness of public health campaigns, promising a future characterized by equitable, data-driven, and resilient approaches to address emerging health challenges.

Keywords: Artificial Intelligence; Big Data; Public Health; Precision Health; Ethical Considerations (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:zib:zbnaim:v:8:y:2024:i:1:p:05-10

DOI: 10.26480/aim.01.2024.05.10

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