RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration)

1997 - 2026

Current editor(s): Marcelo de Souza Bispo

From ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
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Volume 29(6), issue Vol. 29 No. 6 (2025): Nov/Dec - 2025 (Special Issue), 2025

Hybrid Business Decisions: Does Task Complexity Uplift Delegation to Artificial Intelligence? pp. e250032

Suely Fischer Omura and Eduardo de Rezende Francisco

Beyond Hype: Empirical Evidence and Guidelines on Generative AI in Qualitative Analysis pp. e250045

Carla Bonato Marcolin, Ariel Behr, Carolina Coelho da Silveira and Victória Eugênia Grise Giovannetti

Can AI-Driven Nudging Promote Sustainable Product Adoption on E-Commerce Platforms? pp. e250105

Nikita Panwar, Dasharathraj K. Shetty and Sandeep S. Shenoy

Corporate Growth Strategy and Digital Transformation: Conditions for Superior Performance pp. e250111

Juliano Danilo Spuldaro, Elizangela Maria Pas Menegon, Simone Sehnem and Tais Provensi

The Use of Artificial Intelligence in Management Research Methods pp. e250509

Ricardo Limongi, Jonny Mateus Rodrigues, Ruchi Gupta and Enrique Marinao Artigas

Volume 29(1), issue Vol. 29 No. 1 (2025): Jan/Feb, 2025

For an Anti-racist Racialization: Controversies Surrounding Racial Inclusion in Companies pp. e240032

Pedro Jaime and Humberto Reis dos Santos-Souza

Attributes that Build Florianópolis Brand Identity in the Technological Context pp. e240076

Patrick Wendell Barbosa Lessa and Marco Antonio de Moraes Ocke

Cultural Entrepreneurship as Affective Networks: A Multi-sited Ethnography of Food Markets pp. e240093

Xênia L'amour Campos Oliveira and Eduardo Paes Barreto Davel

Rebranding Rio: From Marvelous City to the Capital of Entrepreneurship and Innovation pp. e240103

Eduardo Russo de Almeida da Silva, Ariane Roder Figueira and Gustavo Gomes Rocha

Sustainable International Expansion: Raízen's Path to Green Leadership pp. e240146

Renata Luiza de Castilho Rossoni, Diogo Barbosa Leite, Renata Benigna Gonçalves and Mario Henrique Ogasavara

Ecofarming: A Gamified Simulation for Teaching Sustainable Entrepreneurship in Brazilian Biomes pp. e240218

Felipe Luiz Neves Bezerra de Melo and Ana Maria Jerônimo Soares

Innovate to Reinvent: Implementing a Culture of Innovation in a Three-century-old Public Company pp. e240225

Mirian Gomes de Oliveira Soares, Ana Celano, Kenyth Alves de Freitas and Daniella Munhoz da Costa Lima

Adaptive Leadership and Engaged Scholarship pp. e250095

Paula Chimenti

Volume 28(6), issue Vol. 28 No. 6 (2024): Nov-Dec (Special Issue), 2024

Experimentalist Governance in Bioeconomy: Insights from the Brazilian Amazon pp. e240170

Vanessa Cuzziol Pinsky, Jacques Marcovitch and Adalberto Luis Val

Sustainable Development and the Women’s Movement of the Belém Islands pp. e240175

Dinaldo Nascimento Araujo and Jones Nogueira Barros

Content Marketing and Digital Engagement in Amazonian Sustainable Tourism pp. e240178

Edwin Arango Espinal, Carlos Fernando Osorio Andrade and Carlos Alberto Arango Pastrana

Communities and Social Technologies in the Development of Sustainable Business Models in the Amazon — Da Tribu’s Case pp. e240180

José Augusto Lacerda Fernandes and Ana Clara Aparecida Alves de Souza

Entrepreneurial Education for Amazon’s Sustainable Development: An Evaluation of the Genesis Program pp. e240182

Lucas Carregari da Rosa Carneiro, Hellen Kezia Silva Almada and Rosane Barbosa Lopes Cavalcante

Governance and Value Appropriation in the Cocoa Bioeconomy at Amazonas pp. e240184

Lucas Xavier Trindade, Maria Sylvia Macchione Saes, José Augusto Lacerda Fernandes and Jacques Marcovitch

Minimum Price Guarantee for Sociobiodiversity Products in Pará, Brazil pp. e240186

Diego Fonseca Mascarenhas, Alberto de Moraes Papaléo Paes, Laurimar de Matos Farias and Tamara Lima Martins Faria

Novelties Production and Contextual Knowledge in the RECA Project in Rondônia pp. e240192

Verlaine Alves da Cunha Ribeiro, Dércio Bernardes- de-Souza, Maria Clarice Alves da Costa and Sabrina Sissy Carvalho Correa Alves

Adaptive Governance in Conservation Units in Rondônia, Brazil pp. e240193

Diego Cristóvão Alves de Souza Paes, Dércio Bernardes- de-Souza, Carolina Pante and Alessandra Mamede Bastos

Bioeconomy in Central Amazon: Participatory Management of Pirarucu (Arapaima gigas) pp. e240195

Ana Cláudia Torres Gonçalves and Luciane Cristina Ribeiro dos Santos

Strategic Management for Sustainability pp. e240221

Keila Regina Mota Negrão, Sérgio Castro Gomes, Mario Cesar dos Santos de Carvalho and Magnus Luiz Emmendoerfer

Sociobioeconomy and Social Technology in the Amazon Region: An Integrated Framework Proposition pp. e240223

Diana Cruz Rodrigues, Artur da Silva Ribeiro, João Paulo dos Santos da Silva and Cláudia Souza Passador

Bioeconomy and Innovative and Sustainable Businesses in the Context of Natural Resource Management and Confrontation of Climate Change in the Amazon pp. e240378

Mário Vasconcellos Sobrinho, Mariluce Paes- de-Souza, Ana Maria de Albuquerque Vasconcellos, Irma García-Serrano and Emilio F. Moran

Volume 28(4), issue Vol. 28 No. 4 (2024): Jul-Aug, 2024

Match & Matters: Challenges of (Intra)Entrepreneurship and Open Innovation pp. e240036

Samara de Carvalho Pedro, Raissa Helena Paiva Apolinario, Ed de Almeida Carlos and Edson Sadao Iizuka

Retention of Civil Organizations Members and Political Participation: Possible Relationships pp. e240041

Dias Rafael Magul and Carlos Eduardo Cavalcante

Decoding Consumer Sentiments: Advanced NLP Techniques for Analyzing Smartphone Reviews pp. e240102

Shaista Jabeen

The Impact of IT-Business Strategic Alignment on The Transformation and Operations of Pre-Digital Businesses pp. e240128

Francisco Massaro Mendes-da-Silva and Alberto Luiz Albertin

Traditional Research versus Advanced Algorithms: “Is Survey in the Last Days? pp. e240246

Marcelo Luiz Dias da Silva Gabriel, Jose Afonso Mazzon, Giuliana Isabella, Ricardo Limongi França Coelho, Evandro Luiz Lopes and Vinicius Andrade Brei

Strengthening the Education Ecosystem in Brazil pp. e240270

Paula Chimenti

Volume 27(3), issue Vol. 27 No. 3 (2023): May/Jun - 2023, 2023

The Case of the Case: The Writing and Application of the Method pp. e220045

Ana Paula Pereira dos Passos, Eleandra Maria Prigol Meneghini, Jeferson Lana and Rosilene Marcon

Nuveo: Digital Ethics and Artificial Intelligence for Real World Challenges pp. e220063

Gabrielle Marques Castelo Branco Biondi and Adrian Kemmer Cernev

(Non)Monetary Behaviors: How Morality and Status Shape Consumers’ Perceptions about Sustainable Actions pp. e220068

Cecília Souto Maior and Danielle Mantovani

Organic Cosmetics and the Use of Emotional Appeals pp. e220089

Lucas Lopes Ferreira de Souza, Caio Victor, Julia Jorge Rodrigues Dumont and Lorena Medeiros Maia

BRK Ambiental Sumaré: Operational Excellence And Continuous Improvement pp. e220097

Juliana Bonomi Santos, Rafaella Scorsatto Lange and Carlos Eduardo Lourenço

The Illustrious Guest: Observations on Participation and Teaching Practice in Examining Boards pp. e220199

Francisco Giovanni David Vieira

Using deep learning language models as scaffolding tools in interpretive research pp. e230021

André Luis Araujo da Fonseca, Paula Castro Pires de Souza Chimenti and Maribel Carvalho Suarez

Volume 22, issue 6, 2018

Growth of Companies from the Perspective of Small Technology-Based Entrepreneurs pp. 817-840

Hilka Pelizza Vier Machado

Totalitarian Organizations: Modus Operandi and Fundamentals pp. 841-858

Francis Kanashiro Meneghetti

Motivations and Consequences of Advisor Participation in Mergers and Acquisitions pp. 859-884

Marcelo Daniel Araújo Ermel and Roy Martelanc

Innovations in the Federal Government During the Post-new Public Management Era pp. 885-902

Pedro Cavalcante

The Smart Contract on Gas Trade: An Exploratory Analysis pp. 903-921

Romulo Benites de Souza Luciano

Organizational Creativity Management: Discussion Elements pp. 922-939

Henrique Muzzio and Fernando Gomes Paiva Júnior

Budget Dilemma: The quest for Stability in the Context of Retraction pp. 940-965

Camila Henriques de Paula, Wânia Candida Silva, Magnus Luiz Emmendoerfer and Luiz Antonio Abrantes

Mudanças em 2018 e Expectativas para 2019

Wesley Mendes-Da-Silva

Volume 22, issue 5, 2018

Dynamic Capabilities and Ambidexterity: How are These Concepts Related? pp. 639-660

Silvio Popadiuk, Aruana Rosa Souza Luz and Caroline Kretschmer

Market logic as an efficiency measure of the organization of Olinda’s Carnival pp. 661-682

Suélen Matozo Franco and André Luiz Maranhão de Souza Leão

Effectiveness of Crowdsourcing as a Support for Public Safety pp. 683-703

João Moisés Brito Mota and Afonso Carneiro Lima

Vertical Integration in Automakers pp. 704-725

Cleiciele Albuquerque Augusto, José Paulo de Souza and Silvio Antonio Ferraz Cario

Development Ofan Innovation Adoption Framework in a Low-Income Market pp. 726-744

Vitor Koki da Costa Nogami and Andres Veloso

How to Write a Good Teaching Case? Reflections on the Method pp. 745-761

Anete Alberton and Anielson Barbosa da Silva

Risk and Possible Solution Associated with Sampling in Co-authorship Network pp. 762-785

Uajara Pessoa Araujo, Fabrício Molica de Mendonça, Rita de Cássia Leal Campos and Lara Figueiredo e Silva

Team Nogueira: Invasion of Mixed Martial Arts in the Fitness Universe pp. 786-803

Rafaela Barbosa Ferreira dos Santos, João Guilherme Barbosa de Amorim, Flavia d`Albergaria Freitas and Victor Almeida

Challenges in a Big Data Based Advertising Service Development pp. 804-816

Kenyth Alves de Freitas and Luiz Carlos Di Serio

Reconhecimento da Contribuição do Avaliador Anônimo

Wesley Mendes-Da-Silva

Volume 22, issue 4, 2018

Parliamentary Elections in Brazil: The Use of Twitter in the Search for Votes pp. 466-486

Marcelo Santos Amaral and José Antonio Gomes de Pinho

Effects of Capabilities on the Performance of Public Sector Service Contracts pp. 487-509

Francesco Bonelli and Sandro Cabral

Cross Channel Consumer Behavior: A Moderate-Mediation Model in Online/Offline Purchasing pp. 510-530

Sionara Okada and Rafael Porto

Reasons and Intentions for Expatriation of Volleyball Players pp. 531-551

Ivan Wallan Tertuliano, Afonso Antonio Machado, Silvia Deutsch, José Maria Montiel and Daniel Bartholomeu

Strategic Information Systems Enabling Strategy-as-practice Under Uncertain Environments pp. 552-576

Adilson Carlos Yoshikuni and Alberto Luiz Albertin

Historicizing the New Gobal Consumerism From a Perspective of Emerging Worlds pp. 577-599

Alexandre Faria and Marcus Wilcox Hemais

Governance in Cooperatives: Application in an Agricultural Cooperative pp. 600-619

Ana Paula Blanke Maciel, Rosane Maria Seibert, Raiziane Cássia Freire da Silva, Berenice Beatriz Rossner Wbatuba and Neusa Maria da Costa Salla

Maracatu, Work and Organizing pp. 620-638

Elisabeth Cavalcante dos Santos and Diogo Henrique Helal

The Promotion of Transparency and the Impact of Research on Business pp. 639-649

Wesley Mendes-Da-Silva

Volume 22, issue 3, 2018

Editorial: O Aprendizado em Editoração Científica pp. 1-3

Herbert Kimura

Survival of Nascent Firms: Effects of Human and Social Capital, Management Practices, and Gender pp. 311-335

Mariana Bertolami, Rinaldo Artes, Pedro João Gonçalves, Marcos Hashimoto and Sergio Giovanetti Lazzarini

Technology Companies Analyzed Based on the Multidimensional Work Motivation Scale pp. 336-354

Clarice Lucas da Silva Machado, Patrícia Martins Fagundes Cabral and Guilherme Luís Roehe Vaccaro

Investment Funds: Performance using Carhart Model and Data Envelopment Analysis pp. 355-379

Simone Evangelista Fonseca, Anderson Rocha Fernandes, Cristiana Lara Cunha and Robert Iquiapaza

Middle Managers’ Involvement in Strategy: Analyzing the Past and Projecting the Future pp. 380-402

Samir Lótfi Vaz and Sergio Bulgacov

The Use of Biomarkers in Marketing Research pp. 403-423

Cristina Maria de Aguiar Pastore, Eliane Cristine Francisco Maffezzolli and José Afonso Mazzon

Sustainable Competitive Advantage Needs Green Human Resource Practices: A Framework for Environmental Management pp. 424-442

Lívia Almada and Renata Borges

Civil Service Competition for Professors at a Federal University: Proposal for Software Improvements pp. 443-465

Matheus Boni Barbosa and Elvis Silveira-Martins

Volume 22, issue 2, 2018

A Inclusão do ORCID nas Submissões para a RAC pp. 1-1

Herbert Kimura

Strategies in Universities: Tensions Between Macro Intentions and Micro Actions pp. 163-177

Victor Meyer Junior, Lucilaine Maria Pascuci and Bernardo Meyer

The Determinants of Brazilian Banks' Credit Rating Levels pp. 178-200

Fabiano Guasti Lima, Camila Fonseca, Rodrigo Silveira and Alexandre Assaf Neto

The Roles of Innovation Agents in New Technology-Based Firms pp. 201-225

Sergio Evangelista Silva, Carlos Alberto Gonçalves, Joaquim Silva and Ana Venâncio

Effects of Entrepreneurial Characteristics and University Environment on Entrepreneurial Intention pp. 226-248

Gustavo Hermínio Salati Marcondes de Moraes, Edson Sadao Iizuka and Matheus Pedro

The Influence of Organizational Culture Mediated by Moral Harassment on Job Satisfaction pp. 249-270

Lindomar Pinto da Silva, Miguel Angel Rivera Castro and Marcos Gilberto Dos-Santos

Conflicts under Change Laboratory Mediation: An Expansive Learning pp. 271-290

Maurício Donavan Rodrigues Paniza, Marcio Pascoal Cassandre and Carine Maria Senger

Accessibility and Technology in Smart City Construction pp. 291-310

Carlos Augusto Alperstedt Neto, Carlos Roberto de Rolt and Graziela Dias Alperstedt

Volume 22, issue 1, 2018

Editorial pp. 1-3

Herbert Kimura

The Moderated-Mediated Effect of Control Systems on Ambidexterity pp. 4-22

Valter da Silva Faia, Juliano Domingues Silva and Valter Afonso Vieira

Diversified Company Performance: Evidence from the United States Airline Industry pp. 23-45

Henrique Machado Barros, Adriana Bortoluzzo and Lucas Mello de Campos Arruda

Foreign and Domestic Franchise Chains in an Emerging Market: A Comparative Analysis pp. 46-69

Victor Ragazzi Isaac, Pedro Lucas Resende Melo and Felipe Mendes Borini

Myths on Moral Disengagement: Rhetoric from Samarco in a Corporate Crime pp. 70-91

Cintia Rodrigues de Oliveira Medeiros, Rafael Alcadipani da Silveira and Luciano Batista de Oliveira

Capital Structure Adjustment in Brazilian Family Firms pp. 92-114

Eduardo K. Kayo, Eduardo Ottoboni Brunaldi and Dante M. Aldrighi

Who Leads Your Opinion? Opinion Leaders’ Influence on Virtual Engagement pp. 115-137

Marcos Inácio Severo de Almeida, Ricardo Limongi França Coelho, Celso Gonçalves Camilo-Junior and Rafaella Martins Feitosa de Godoy

Challenges to Participatory Management at the São Brás Museum in Portugal pp. 138-162

Hilda Barbara Maia Cezário, Eduardo Davel, Lorena Sancho Querol and Emanuel Sancho