Competitive strategy in the health care sector: an exploratory study

Moisés Ari Zilber and Luiz Carlos Lazarini

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2008, vol. 12, issue 1, 131-154

Abstract: This is an exploratory study and its main objective was to evaluate strategies adopted in the Brazilian health care sector. It was developed under a quantitative sample based on application of a structured questionnaire with questions determined on a Likert model. Based on a probabilistic sample selected among people that have health care plans in São Paulo city the research had the objective to identify competitive advantages that usually have more influence in the chosen process of Health Maintenance companies by consumers. Multivariate and descriptive statistics techniques were used and the study concluded that Agility, Attendance, Brand, Pioneers and Size of the company would be the most important factors. This article discusses the theory about strategy, competitive advantage, sources of competitive advantage and sustainability of the competitive advantages. It also includes the methodology procedures, the results and the limitations and recommendations for future studies. Considering the new rules for health care business and how these modifications are reflecting on the competitive scenario this study have discussed strategic questions that should be reevaluated in the future.

Date: 2008
References: Add references at CitEc
Citations:

Downloads: (external link)
https://rac.anpad.org.br/index.php/rac/article/view/589/586 (text/html)
https://rac.anpad.org.br/index.php/rac/article/download/589/586 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:abg:anprac:v:12:y:2008:i:1:589

Access Statistics for this article

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) is currently edited by Marcelo de Souza Bispo

More articles in RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) from ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
Bibliographic data for series maintained by Information Technology of ANPAD ().