Technological processes of communication in cooperation university-enterprise: studies of cases in Paraná federal universities

Érika Mayumi Kato Cruz and Andréa Paula Segatto

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2009, vol. 13, issue 3, 430-449

Abstract: The technological cooperation university-industry constitutes arrangements with increasing interest. The distinctive nature of the parties involved parts makes it important for one to complement the interests of the other. Therefore, it is a fundamental aspect that there should be a precise exchange of information between the company and academia. In this context, studying the communication process is highly relevant in order to achieve a satisfactory relationship between the partners involved in the agreement. The aim of this study is to characterize the communication process in a technological cooperation between university-industry during the phases of cooperation development. The study consists of qualitative research of a descriptive-exploratory nature, which made use of multiple studies. The cooperation cases under study involved agreements between companies and the Federal Universities of Paraná, and the results of the analyses show exchanges of specific messages for each phase of the cooperative process and a variety of medias that were adapted to the messages. Although the insertion of more modern ways of communication can be seen, conventional means of communication are still in use. The interface structures are highlighted, a characteristic feature of the type of agreement under study. The cooperations involved in the study resulted in benefits for both parties; nevertheless, there were sings of interference throughout the process.

Date: 2009
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