Management of company-university cooperation: a Brazilian Multinational case

Priscila Rezende da Costa, Geciane Silveira Porto and Diogenes Feldhaus

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2010, vol. 14, issue 1, 100-121

Abstract: This paper aims to examine how a Brazilian multinational manages cooperation with external sources of technology, such as universities and research institutes. To achieve this, qualitative research of a descriptive nature was performed and the case study method was used. Empresa Brasileira de Compressores [Embraco] was studied in depth. The survey results showed that Embraco manages cooperation with external sources of technology following a formal pattern of management, integrated by eleven administrative practices that are linearly processed. These management practices are basically carried out sequentially in three stages: the pre-development of cooperation stage, which is the project definition, the partner selection and the activity planning; the cooperation development stage, in which contracts are signed, the infrastructure is organized and activities are implemented and monitored; and the cooperation post-development stage in which the activities are evaluated, knowledge is transferred and intellectual property is guaranteed. Only monitoring and evaluation practices tend to occur more dynamically through the cooperation process.

Date: 2010
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