Symbolic death in organizational changes: the Banco do Brasil case

Ana Maria Roux César

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2010, vol. 14, issue 1, 172-188

Abstract: The case deals with the symbolic losses experienced by Banco do Brasil employees after the implementation of a restructuring plan, of which one of the main actions was the creation of the first voluntary redundancy plan [VRP]. The study attempts to identify employees' perceptions as Loss or Gain, considering three dimensions: Human Resources Practices, Group Affiliation and Organizational Commitment, as well as employees' moods and the possible existence of somatic symptoms among them in the months leading up to the organizational changes. The case provides a real picture of employees' psychological states involved in change processes, and the research findings can serve as inputs for the development of motivational programs in organizations that are undergoing changes. The case has 2 objectives: 1. to analyze the psychosocial aspects related to organizational changes and competitiveness; 2. to require students to develop motivational programs for organizations that are undergoing changes, putting theory into practice.

Date: 2010
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