Value and competitive advantage: searching for definitions, relationships, and repercussions

Nobuiuki Costa Ito, Paulo Hayashi Junior, Fernando Antonio Prado Gimenez and Jaime Evaldo Fensterseifer

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2012, vol. 16, issue 2, 290-307

Abstract: Value represents a central issue in Strategy theory and yet remains a vague and unclear concept. To shed light on this question, this paper explores the main definitions of value and their implications for the theoretical development of the field of Strategic Management, particularly concerning sustainable competitive advantages. By using different concepts related to value, such as use value, value creation, exchange value, perception of use value and use of the value, it is argued that for an enhanced understanding of the process of creating and sustaining competitive advantages it is necessary to go beyond the traditional economic paradigm and explicitly include the consumer behavior perspective. Competitive advantage, in this enlarged context, may be seen as the result of a coordinated system of firms that align for value creation and delivery and mutually interact for the sharing of the captured value. In a recursive movement, information and values flow both upstream and downstream in the supply chain formed by interacting firms, generating a complex strategy creation phenomenon determined by the specific heuristics of each strategist.

Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
https://rac.anpad.org.br/index.php/rac/article/view/931/928 (text/html)
https://rac.anpad.org.br/index.php/rac/article/download/931/928 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:abg:anprac:v:16:y:2012:i:2:931

Access Statistics for this article

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) is currently edited by Marcelo de Souza Bispo

More articles in RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) from ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
Bibliographic data for series maintained by Information Technology of ANPAD ().