Organizations' use of mobile internet: adoption factors and impacts on performance

Guilherme Lerch Lunardi, Décio Bittencourt Dolci and Jonatas Wendland

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2013, vol. 17, issue 6, 679-703

Abstract: Recently, the integration of Internet and mobile technologies has been a worldwide phenomenon, culminating in the emergence of another technology called Mobile Internet (MI). Although this has received interest from executives and academics, there is little known about the adoption of this technology in organizations. Thus, we aimed to identify the main reasons that organizations adopt MI and analyze the perceived effects of MI use on organizational performance. The study was characterized as an exploratory quantitative research conducted with 96 firms from Rio Grande do Sul state in Brazil. We used the IT adoption model proposed by Lunardi, Dolci and Maçada (2010) as the main foundation. Results suggest MI adoption is influenced by three distinct factors: perceived usefulness, organizational readiness and competitive pressures, whereby perceived usefulness is the primary motivator. Regarding the perceived effects of MI use on organizational performance, we found that MI primarily increases productivity, but also attracts new customers, increases sales and reduces operating costs.

Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
https://rac.anpad.org.br/index.php/rac/article/view/1013/1009 (text/html)
https://rac.anpad.org.br/index.php/rac/article/download/1013/1009 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:abg:anprac:v:17:y:2013:i:6:1013

Access Statistics for this article

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) is currently edited by Marcelo de Souza Bispo

More articles in RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) from ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
Bibliographic data for series maintained by Information Technology of ANPAD ().