The Contribution of Scientific Production in Marketing for the Social Sciences

Renato Hübner Barcelos and Carlos Alberto Vargas Rossi

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), 2015, vol. 19, issue spe2, 197-220

Abstract: Marketing researchers often employ bibliometric analysis to assess the importance of scientific production in the field, but few studies have examined its influence outside the discipline itself, particularly in the social sciences with which it maintains an interdisciplinary relationship. This study aimed to fill this knowledge gap by analyzing citations of the eleven leading Marketing journals in the top journals of the closest social sciences – Management, Economy and Finance, Psychology, Sociology and Anthropology – and identifying the articles, journals and subjects which have had more impact in these areas. The subjects were constructed by clustering article keywords, and the results were interpreted by means of network analysis and cross-tabulation. The results show that, although the overall contribution of the discipline is relatively small, certain topics have been objects of interest in each social science. Furthermore, the discipline's contribution is polarized, providing Management with methodology and articles of managerial and strategic natures, while providing other areas mainly with articles in Consumer Behavior. Based on the insights obtained, the scientific status of Marketing production is discussed, as well as the avenues for increasing the relevance of the discipline.

Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://rac.anpad.org.br/index.php/rac/article/view/1147/1143 (text/html)
https://rac.anpad.org.br/index.php/rac/article/download/1147/1143 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:abg:anprac:v:19:y:2015:i:spe2:1147

Access Statistics for this article

RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) is currently edited by Marcelo de Souza Bispo

More articles in RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration) from ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração
Bibliographic data for series maintained by Information Technology of ANPAD ().